[1] Virgin had released “The Faust Tapes” as a promotional device for the price of a single—49p. Although this had sold very well and given the band a prominence in the public arena, the follow up album had flopped. A meeting was arranged with Richard Branson to discuss whether to continue the relationship with the band. In preparation for this meeting the band met up in a pub near to the Virgin offices and developed a strategy which involved consuming a large quantity of beer. As the meeting progressed Branson indicated that he saw no good commercial reason to keep the band on the label. On a pre-agreed signal the band enacted their strategy: they all stood up, unzipped their flies and urinated on Branson’s desk. Branson gave them a new contract, reasoning that such a display of audacity was an indication of marketability